01 · 2026–Present
Open Play Finder
Founding designer + front-end on a live consumer web app, concept → launch.
- 0-to-1
- Product
- Front-end
- GTM
Founding designer ·Available 2026
Your founding designer, taking product, brand, and 0-to-1 from zero to shipped.
15+ years across fintech, crypto, hardware, and AI. Agency founder. I ship MVPs and the brands around them, in weeks, not quarters.
Selected work
Projects, with real outcomes, not just screens
02 · 2025–2026
Hospitality AI Agent
Led UX for a new AI agent for INTELITY from inception to release.
- AI/ML
- Product
- Leadership
03 · 2020–2023
Crypto ATM and Wallet
Designed Bitcoin ATM kiosks and crypto wallets for Coin Cloud; rolled out the design system.
- Data-intensive
- Product
- Design System
04 · 2023–2024
Healthcare Digital Marketing
Uniting product and marketing to turn a disconnected roadmap into measurable growth.
- Product strategy
- GTM
- Growth
05 · 2017–Present
Tangerines.io
Founded a product + brand studio shipping work for startups since 2017.
- Brand
- Product
- 0-to-1
How I work
Range, on purpose. One designer who covers the surfaces a founding hire needs to cover.
01
Product
0-to-1, complex workflows, data-intensive SaaS, roadmap partnership with founders and PMs.
02
Brand & Marketing
Identity, GTM campaigns, content and storytelling that ships alongside the product.
03
Systems & Craft
Design systems, prototyping in Figma, front-end literacy (HTML/CSS, Git, modern tooling).
04
Research & Strategy
Usability testing, A/B testing, journey mapping, and AI/ML product design.
About
Founder-to-founder.
I'm Erin. I've spent 15+ years designing and shipping products across fintech, crypto, hardware, and AI, and I've run my own studio, Tangerines.io, since 2017. That mix is the point: I'm comfortable in ambiguity and I move fast.
I like working directly with founders. Not as a vendor, not behind a PM, not making decks. As a peer who owns product, brand, and the front-end build, and gets it in front of users this week, not next quarter.
Right now I'm most interested in fintech, hospitality, consumer, sports tech, real estate, and healthcare. These are places where thoughtful product design directly moves the business.
What I'm looking for
A founding or first-designer role at a pre-seed or seed startup, full-time, fractional, or contract. Most drawn to fintech, hospitality, consumer, sports tech, real estate, and healthcare, where thoughtful product design moves the business.
Bring me in when you need someone to shape the product, not just ship screens.
Contact ·Available 2026
If you're building something and need a founding designer, let's talk.
Let's talk about whether it's a fit.